{"id":4777,"date":"2022-01-06T09:08:10","date_gmt":"2022-01-06T09:08:10","guid":{"rendered":"https:\/\/turnthepageproject.eu\/belgium-ds-smith-event-video-with-belgian-tv\/"},"modified":"2022-01-06T09:08:10","modified_gmt":"2022-01-06T09:08:10","slug":"belgium-ds-smith-event-video-with-belgian-tv","status":"publish","type":"post","link":"https:\/\/turnthepageproject.eu\/nl\/belgium-ds-smith-event-video-with-belgian-tv\/","title":{"rendered":"BELGIUM | DS Smith: Event\/video with Belgian TV"},"content":{"rendered":"

This video with Belgian TV<\/strong> <\/a>deals with the theme of female workers in DS Smith: #STEMhelden (STEM heroes):\u00a0 In the video, education and the labor market are combined in a promotional campaign that creates #stemheroes in which different sectors and education are jointly focused.<\/p>\n

Key stakeholders:<\/strong>
\n– STEM platform
\n– vrt.be
\n– technopolis.be
\n– DS Smith
\n– PaperPackSkills sector fund<\/p>\n

Specific Benefits:<\/strong>
\n– There is focus on the right target audience, namely young students who have to choose a STEM study option, a child reporter is used to ask questions about the profession to the person who practices the profession
\n– Clarity is created by specific professions pictured in the videos – this always works more concretely
\n– The focus is on female profiles in STEM professions, so that young girls also feel attracted to take a STEM course<\/p>\n

Conditions for success:<\/strong> Joint commitment of different actors who consider STEM important, such as:
\n– Leading role of the STEM platform
\n– Support for video by vrt.be
\n– Financial support from PaperPackSkills sectorfund
\n– Support for finding a suitable company by PaperPackSkills
\n– Commitment by the company DS Smith who understand the importance of STEM and has given permission to film within the company
\n– Help spread the message #STEMheroes and the videos from Technopolis, a center known for children and youth around technology<\/p>\n","protected":false},"excerpt":{"rendered":"

This video with Belgian TV deals with the theme of female workers in DS Smith: #STEMhelden (STEM heroes):\u00a0 In the video, education and the labor market are combined in a promotional campaign that creates #stemheroes in which different sectors and education are jointly focused. Key stakeholders: – STEM platform – vrt.be – technopolis.be – DS […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,66,119,113],"tags":[68,96],"class_list":["post-4777","post","type-post","status-publish","format-standard","hentry","category-bestpractice-nl","category-company-nl","category-local-national-authority-nl","category-paper-association-nl","tag-attract-nl","tag-retain-nl"],"acf":[],"_links":{"self":[{"href":"https:\/\/turnthepageproject.eu\/nl\/wp-json\/wp\/v2\/posts\/4777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/turnthepageproject.eu\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turnthepageproject.eu\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turnthepageproject.eu\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/turnthepageproject.eu\/nl\/wp-json\/wp\/v2\/comments?post=4777"}],"version-history":[{"count":0,"href":"https:\/\/turnthepageproject.eu\/nl\/wp-json\/wp\/v2\/posts\/4777\/revisions"}],"wp:attachment":[{"href":"https:\/\/turnthepageproject.eu\/nl\/wp-json\/wp\/v2\/media?parent=4777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turnthepageproject.eu\/nl\/wp-json\/wp\/v2\/categories?post=4777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turnthepageproject.eu\/nl\/wp-json\/wp\/v2\/tags?post=4777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}