WEPA in Germany designs employer branding measures together with apprentices such as videos, advertisements, interviews, apprearance at trade fairs, content for the company website. The aim is to address the target group in a suitable and targeted manner via various media channels and to generate enthusiasm for the company.
– Address the target group directly and inspire them to work for the company
– Draw attention to the company and thus generate a large number of good applications
Conditions for success:
Create targeted employer branding across different channels to generate high quality applications.