FINLAND | Forest of Opportunities: Biggest workplace school campaign

This is a school campaign for Finnish 8th graders (14-15) and high school students (16-18) representing forest industry’s study and working opportunities, circular economy, basics of forest management, role of forests in mitigating climate change and products made from wood. “School ambassadors”, meaning forest industry experts from different occupations and companies, visit schools either physically or virtually. There is a wood product portfolio involved in the campaign. Each attending school gets a case full of products made from wood. The case is designed to be a part of teaching different subjects: chemistry, mathematics, arts, student counselling etc.
The campaign has been going on since 2013. 25 000 students each year are reached, which is half of the age group in Finland.

Key stakeholders:
– Finnish Forest Industries Federation
– Forest Product Engineers
– Finnish Forest Association
– Metsä Group
– Stora Enso UPM
– Versowood
– DS Smith Sappi Kirkniemi
– Koskisen Oy
– Pölkky Oy
– Tornator
– Corex
– Delfort

Specific Benefits:
Excellent way to reach big groups of young people and share knowledge with both students and teachers/councillors. During the visit, the students get a clearer idea of what today’s forest industry is really like: its diverse study and job opportunities, how sustainability is related to everything the industry does, and all the products that can be manufactured from wood.

Conditions for success:
Someone to coordinate the campaign (in this case we have a coordinator from FFIF’s comms team).

Campaign web page: